Rather than act like I'm some marketing genius (yes, I have been called that) ... I'll just say I've been successful in creating strategies, managing, and the rinse-wash-repeat factor to marketing and running a business. I look at the numbers, the feedback from customers and change course appropriately and when appropriate. I've now done this for a number businesses and a number of projects, so that make me someone with experience.

However in 2003, I was not -  I got my start (after years of sales and customer service prior to the military) by giving a friend a technical consult on his network and data recovery processes. This was for a start-up dental office. [side note, my uncle by marriage was Dr. Larry Emmott a leader in the industry, which probably didn't hurt] While in the office I asked how the marketing/business was doing: not well, and the creative was painful to me. (my opinion) I offered to help - for free - yes, I gave it away - because I thought I could do it better, that it would be fun, and I wanted to work in marketing. (Not I.T.) I was exiting the Army in 2004 and was an IT manager, which was not my end career goal. However, the technology experience has since been extremely helpful in understanding our industry and marketing world we live in today. My experience in managing people and challenges, made that one of the most rewarding expereinces of my life.

Back to my point on how I got here: I've enjoyed taking my knowledge and helping a small business grow, I did it by taking on more than I was asked. Eventually, I took on the 'paid' responsibility of managing all marketing aspects after a I ran a successful Paid (SEM) local search campaign. For a dental office, I managed and often created the: print advertorials, T.V. spots, newspaper ads, PR, and email campaigns for the office. I also became involved in the CRM cycle and interaction in the patient management process - key to data capture in Dentrix/CRM and overall patient experience. I consulted www.smilesartistry.com for the first two years of business - rewarding and successful experience that has left me chasing the next fun challenge ever since.